Privacy Policy

For information on Must Love Music’s Terms And Conditions, click here.

Who we are

The “Site” means and any websites that are linked to or from the Site and that we own or control. “We” or “Company” means Must Love Music, or its owners, subsidiaries, agents and affiliates.

This Privacy Policy governs the manner in which the Company collects, uses, maintains and discloses information collected from users (each, a “User”) of the Site. This privacy policy applies to the Site and all products and services offered by the Company. Our website address is: You can find our contact information at the bottom of this document.

What Personal Data We Collect And Why We Collect It

This site collects information in a variety of ways. We offer some services that do not require you to provide any personal information. In providing this Site we might collect the following types of information: non-personal and personal information. Below are some examples.

Cookies and Tracking Pixels

When you use the Site, we may send one or more small files containing a string of characters (as cookies or tracking pixel image files) to your computer, which uniquely identify your browser or computer. We use this method to improve the quality of our service, to store your preferences, and to track Site use.  We also use these cookies to prevent attacks from malicious Users. The types of cookies and tracking pixels listed above contain non-personal information.

This site uses Google Analytics to better understand how to improve the quality of our service and your experience on the Site and shop. To understand how Google uses information from sites or apps that use their services, visit

To further understand the cookies used on this Site, please read the Cookie Declaration here.

Other Types Of Cookies

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

Server Log Information

When you use the Site our servers automatically record information that your browser sends whenever you visit any website.  Such server logs may include information such as your Internet Protocol address, web request, browser language, browser type, the date and time of your use and one or more cookies that can uniquely identify your browser. This server log information contains non-personal information.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.


When you email or contact us we may retain your communications in order to process your requests, respond to your inquiries and improve our Site, products and services.

By purchasing products from the Site or contacting us, you consent to the use of email, and specifically your email address, for communications from us.  To unsubscribe at anytime by using the unsubscribe link at the bottom of most of the communications you receive from us or by using the contact information at the bottom of this document.  

PLEASE NOTE: when you order from the site or download resources, you may be receiving emails from the Site via some of our service providers which will require you to unsubscribe separately from various types of emails that we send.  For instance, we may send you cart or browse abandonment emails that will require a separate unsubscribe.  So, if you unsubscribe from one type of email, you may still need to unsubscribe from other types of emails.  But, we do honor any of your unsubscribe requests as soon as possible. You agree and understand that to enforce this Agreement, resolve disputes, or provide information to satisfy applicable laws, regulations or proceedings, we may need to retain your personal information. Additionally, you understand and agree that your personally identifiable information may be retained by us in residual back-up files that are a function of our server back-up systems.

Your Personal Information 

When you register with a part of our Site we may ask you to provide “Personal Information” like your name, mailing address, phone number, email address or an account password. For some services, we might also request credit card or other payment account information.  We may combine the information you submit in order to provide you with a better experience and to improve the Site quality.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

This Privacy Policy applies only to our Site.  We do not have any control over other sites that we may link to from within our Site.  You should be aware that other sites may place their own cookies or other files on your computer, collect data or solicit personal information from you. Also, some of the services we use may include different privacy practices or terms of use and various legal agreements.

When We Share Information

We will not provide your personally identifiable information to any other entity unless authorized by you, although we may securely store your information with services that we use.  Some information may be shared in the aggregate with third parties for the purposes described in this Agreement or other supplementary privacy notices for specific transactions or Material.  In addition to the above, such purposes may include:

  • Ensuring the technical functioning of our network;
  • Providing services, including the display of content;
  • Auditing and analysis in order to maintain, protect and improve our services;
  • Identifying you if we believe we need to in order to enforce compliance with this Agreement or to protect the rights or property of our Company, Site, or customers; or
  • Complying with applicable laws.

To improve your use of the site we use Google Analytics to track site usage. To protect your privacy through our use of Google Analytics we have enabled features that anonymze your data.

Security of Personal Information

While we make a good faith effort to prevent third party, non-affiliate access to personal information, you agree and understand that internet communications may not be secure.  Thus, we cannot warrant or guarantee that your personal information will not be disclosed to or accessed by parties other than those authorized under this Agreement. Thus, to the extent allowed by law, you agree and understand that we will not be liable for actual or consequential damages caused by such disclosures of your personal information in excess of any funds you have paid to us in connection with your disclosure to us of Personal Information.

Who we share your data with

If you request a password reset, your IP address will be included in the reset email.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you wish to contact us to comply with GDPR or other applicable privacy laws, you may contact us at using the contact information at the bottom of this document.

At your request, we will make reasonable efforts to update, change or delete any personal information you may have provided via the Site. This does not include any data we are obliged to keep for administrative, legal, or security purposes. Please contact using the contact information at the bottom of this document to initiate updates to your Personal Information.

Where your data is sent

Visitor comments may be checked through an automated spam detection service.

Changes To The Privacy Policy

The Company has the discretion to update this privacy policy at any time. andnbsp;When we do, we will revise the updated date at the bottom of this page. andnbsp;We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your Acceptance Of These Terms

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Contact Us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Must Love Music

319 Coverdale Court NE

Calgary, AB, Canada

This document was last updated on July 16, 2024.